Different Types of Shirt
Last year, during the Diwali season, a Pune menswear retailer experienced something unusual. A massive spike in returns not due to sizing or fabric complaints, but because men were buying formal Bespoke shirts for casual Fridays, casual shirts for client meetings, and showing up to weddings in collar styles that clashed with their face shapes. There was no confusion about fit; it was a lack of understanding of categories.
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